You might not be able to tell from this photo... but here are a couple things to point out:1. This is a lenticular label.
2. The lenticular label is of two people dancing the tango. Probably in Argentina.
So, I've been totally avoiding this wine at Cost Plus / World Market simply because of the price point ($9.99). That in of itself wouldn't drive me off... although it usually makes me think twice. However, this wine traveled from Argentina - so it should command a higher price, right? Then, lenticular printing is relatively expensive. I felt like I'd be paying for the fuel to ship these bottles with expensive lenticular labels from Argentina, and not for the prize inside.
But, I thought I'd buy within a "theme" on my last shopping trip to World Market. So the "theme" was "Malbec"... but maybe I should keep Amy's advice in mind. I can imagine her saying that the "theme" of my trip was buying wine, and not necessarily having to buy all Malbec wines (always stick to the primary theme, she says), especially when all common sense says the wine shouldn't be any good.
In case you missed it, Lo Tengo, means something like "I have it" ... which is pretty cute. Then it is also a play on the "Tango" dance, clearly since there are two people dancing on a cobbled street on the label. OH, but you probably wouldn't miss it, because they wouldn't let you. The caption of the photo is, "El Tango". Damn I hate it when companies don't give their customers the benefit of the doubt!
A little cheesy from the back label:
"Its smooth, elegant structure makes it the perfect partner to dance the night away."
Lo Tengo
Malbec
2007
Argentina
P.S. I'm not big on Malbec ... so don't hate me for not liking it. And you may ask, "why did I make Malbec my theme on my last shopping trip?" ... the answer would be, "there aren't many French wines in Wisconsin."
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